Why Blue Dart Plus is Now Known as Bharat Dart

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In a transformative move, Blue Dart, the logistics solutions provider under the DHL umbrella, has rebranded its esteemed Dart Plus service as ‘Bharat Dart.’ 

This strategic overhaul signifies a profound shift in the way the company operates and delivers services to its customers, both within India and across international markets.

Bharat Dart, formerly known as Dart Plus, is an innovative time-sensitive delivery service. This revamped service boasts a trifecta of attributes: speed, security, and enhanced handling. 

It comes equipped with a suite of value-added features, ensuring a seamless experience for its users. Key highlights include complete visibility throughout the last mile, facilitated by a robust tracking system, and a variety of convenient payment options.

The decision to rebrand Dart Plus into Bharat Dart is rooted in an exhaustive discovery and research process. 

Blue Dart Express Limited embarked on this journey to better align itself with the evolving needs of its ever-discerning customer base. 

The company extends an open invitation to all its stakeholders and customers to partake in this transformative voyage as it continues to bridge the gap between Bharat and the rest of the world.

Pablo Ciano, CEO of DHL eCommerce, emphasized the pivotal role of e-commerce and logistics as India approaches its centenary year in 2047. 

The DHL Group Strategy 2025 has recognized e-commerce as a megatrend and is committed to the mission of ‘Connecting People, Improving Lives.’ 

Ciano believes in the enormous potential of showcasing India’s small businesses and MSME, particularly in tier II and tier III cities, on the global stage. 

This vision aligns seamlessly with the government’s ‘Make in India’ initiative, heralding a new era in logistics and e-commerce.

Balfour Manuel, Managing Director of Blue Dart, highlighted the importance of harmonizing growth, efficiency, and resilience during India’s recent G20 Presidency. 

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The government’s vision of ‘One Earth, One Family, One Future’ underscores unity and purpose, a vision that resonates with Blue Dart’s forward-thinking approach. 

This rebranding marks an exciting transformation for the company as it extends its services across the length and breadth of the country. 

Bharat Dart is the inaugural step in a thrilling new chapter for both the company and the nation. Blue Dart is fully committed to leveraging its expertise to enhance capabilities and elevate the overall customer experience.

Blue Dart’s rebranding of Dart Plus into Bharat Dart signifies a bold step toward revolutionizing India’s logistics landscape. With a renewed focus on speed, security, and customer satisfaction, the company is poised to play a pivotal role in the ‘Make in India’ initiative and further connect the nation to the world. 

As they embark on this transformative journey, the logistics giant invites all stakeholders and customers to join them in shaping the future of logistics in India.

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