BL Agro Industries Pours Rs 500 Crore into Agritech Pioneer Leads Connect

Agritech,Agro-tech,BL Agro Industries,Leads Connect,Agricultural Innovation,Supply Chain Management,Farming Community,Indian Agriculture,Indian Startup,Startup,Startup News,

In a groundbreaking move set to revolutionize the agro-tech sector, Agritech Startup Leads Connect has secured a staggering investment of Rs 500 crore from the esteemed FMCG firm, BL Agro Industries Ltd. 

This substantial financial boost is poised to empower farmers and drive agricultural innovation to new heights.

This monumental investment will be disbursed over a span of three years, ultimately providing BL Agro Industries with a commanding stake in Leads Connect. 

This strategic alliance promises to bring forth a new era of agricultural advancement, benefiting both the farming community and the agro-tech industry.

Leads Connect has outlined an ambitious agenda for the utilization of these newly acquired funds. According to the company’s official statement, the capital injection will be channeled into various areas:

The infusion of funds will bolster technological innovation within the agro-tech sector, propelling it into the future.

Leads Connect aims to extend its reach to farmers, FPOs, and co-operatives, ensuring that the benefits of agro-tech are accessible to a wider audience.

These centers will be set up in multiple cities, serving as hubs for knowledge dissemination, research, and support for farmers.

The company plans to run extensive awareness campaigns to educate farmers about the latest advancements and best practices in agriculture.

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Leads Connect will explore strategic partnerships to enhance its offerings and expand its footprint.

Significant resources will be allocated to research in deeptech and AI/ML applications in agriculture.

The company will focus on improving the procurement process and streamlining the supply chain to benefit both farmers and BL Agro Industries.

So, why did BL Agro Industries choose to invest in Leads Connect? Founded in 2009 by Navneet Ravikar, Leads Connect is renowned for its expertise in farm analytics and advisory services driven by cutting-edge agritech solutions. 

This includes data analytics, crop-cutting experiments, risk management, financial services such as farmer loans, and farmer procurement.

Navneet Ravikar, Chairman and Managing Director of Leads Connect Services, highlighted the critical role of agritech in India’s evolving agricultural landscape, stating, “With agritech at the forefront, Indian agriculture is at an inflection point. 

Agriculture contributes to almost 20% of India’s GDP, and changing weather patterns and sustainability challenges have been testing the industry. 

It is time for agri-tech to play a larger role in increasing productivity and mitigating crises for farmers. Our partnership with BL Agro will help us expand agri-tech and agri-fintech in the country, delivering more value to Indian farmers.”

Leads Connect’s innovative solutions will play a pivotal role in enhancing BL Agro Industries’ supply chain management. 

These solutions encompass farm advisory services, fintech interventions, and market linkages, creating a stronger bond with the farming community.

The ultimate goal is to bridge the gap between farmers and buyers, ensuring that farmers receive fair prices and gain access to better market opportunities for their high-quality produce.

Ashish Khandelwal, Managing Director of BL Agro, expressed enthusiasm about the strategic investment, stating, “We are delighted to announce our strategic investment in Leads Connect, aimed at creating a new chapter in the Indian agro-tech industry. 

Over the next three years, we will be investing Rs. 500 crore, leading to a controlling stake in Leads Connect. 

The synergy between BL Agro and Leads Connect will empower Indian farmers, improving market linkages. 

We hope this partnership will bring farmers closer to consumers through enhanced supply chain management.”

The strategic investment by BL Agro Industries in Leads Connect is poised to reshape the agro-tech landscape in India, driving innovation, improving farmers’ livelihoods, and strengthening supply chains. 

As these two industry leaders join forces, the future of Indian agriculture looks brighter than ever.

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