Hidden Startup Secrets of CITYMALL | CITYMALL Business Model

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Hidden Startup Secrets of CITYMALL | CITYMALL Business Model

Citymall is a rising e-commerce platform in India with 25,000 resellers and over 1 million consumers. They offer a discount of up to 25% when shopping through their app. 

The success of Citymall may be due to various factors such as their business model, Marketing Strategy, and consumer satisfaction.

This Makes a Question Arise: How Do They Do It? Companies Such as Amazon and Flipkart Which Are Unable to Do This , How Did They Do It?

If You Work as a Reseller Then is Your Future Secured ?

Company Details

City: Gurgaon
Founders: Angad Kikla, Divij Goyal, Naisheel Verdhan
Founded: 2019
Industries: Consumer Goods, E-Commerce, Lifestyle
Number of employees: 101-250
Revenue: Rs 14.95 cr (FY21)
Official Website: citymall.live

CITYMALL Startup Story

Citymall was founded in 2019 by Angad Kikla and Naisheel Verdhan. It offers an easy-to-use platform for buying daily essentials at a discount of up to 25%. 

Credit: Vinmotivation

By providing a convenient and cost-effective way for consumers to purchase goods, Citymall has established itself as a popular e-Commerce option in India Learn More Bharatpe Algorithm

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Basically there are 2 ways from which the goods are reached to you 

  1. Offline Market : In which its a long process from Manufacturer to C&F agent to distributor to dealer and then to retailer at last reaching to the customer.
  2. Online Market : In which the manufacturer sends to online platforms and from online platforms directly to the customer.

Due to the short supply chain from the manufacturer to the Online Market, there are fewer commissions to be paid, which results in lower product prices. 

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Naisheel Verdhan (left), and Angad Kikla, Co-founders of CityMall

This makes the buyer believe that the product is affordable.

CITYMALL Business Model

How is it different from Apps like Amazon and Flipkart ?

The Founders Found a problem / limitation in this app. Which is that they were only growing in the tier 1 and tier 2 cities. 

In small towns and cities there were still people who were afraid of online marketing and the founder wanted them to be a part of this. Therefore , The Citymall App was launched.

Where online markets are not that preferred over offline markets because of trust issues. And mostly the products are first compared whether  the product is cheap where it is  online or offline ? And What if the product is damaged ? 

Then it would take days to go back to the manufacturer and New one to come Back. That is why Offline Markets are still a primary Choice. Learn More Three Lesson We Learn From Aman Gupta’s Marketing Strategy

Citymall app offers products at a lower price compared to local shops. 

CITYMALL Logo And Tagline

Citymall’s slogan “Creating Urban Life” accurately reflects the company’s vision of revitalizing city centers through investment. This slogan encapsulates their aim of making city living easier and more accessible for consumers.
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How Was This Possible ? To Get the Product So Cheap ?

This is achieved by streamlining the supply chain and reducing the number of intermediaries involved in the process. By directly sourcing products from the manufacturer and selling them through their platform.

Citymall is able to offer lower prices to customers. Additionally, they offer discounts and promotions to further reduce the cost of goods for the consumer.

The Owners worked on the Business Strategy Called Community Group Buying.

In this they form Communities so that they can buy a large number of goods/products and can store in their inventory. They even studied the psychology of the consumer.

What Does the Consumer Want ?

Citymall App appeals to consumers by offering products at lower prices than local shops, and providing free delivery. 
The company has studied consumer psychology and realized that people want low-priced products and free shipping. Check Out Our New Post Why Iphone is Killing the Apple Company To achieve this, Citymall sources products directly from manufacturers and sells them through their platform. 
By buying products in bulk, packaging them, and promoting them, Citymall is able to offer discounts on daily essentials such as rice, sugar, and pulses. 
This strategy has helped Citymall establish a positive image in the Market, although they may not have significant discounts on other products.

Coming Back to the Question 

If You Work as a Reseller Then is Your Future Secured ?

The company received funding, but competition from established Online Markets such as Amazon, Flipkart, Messho and Deal share, which operates in a similar niche, presents a challenge for Citymall. 

Deal share has grown 10 times more compared to Citymall. If you are considering working as a reseller with Citymall, it is important to consider other options and weigh the potential risks and benefits to make an informed decision.

CITYMALL Competitors

CityMall’s top competitors include DealShare, Zasket, and Meesho. DealShare is a social e-commerce startup and an online buying platform for multi-category consumer products, focused on the “WhatsApp first” India market.
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CITYMALL Future Plans

The e-commerce industry, companies like citymall generally aim to expand their product offerings, improve delivery systems, and increase market share. 

They may also focus on enhancing the customer experience and building brand loyalty.

What does CityMall do?

A community commerce platform called CityMall targets 300 million Indians who have never used the internet before and who live in tiny towns, cities, and villages. 

CityMall specializes on the grocery, fresh and packaged FMCG, electronics, and fashion categories and is backed by elite VCs such General Catalyst, Elevation, Accel, and Waterbridge.

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