Hidden Startup Secrets of Blinkit (ex-Grofers) | Blinkit Business Model

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Jumbotail is a startup that used to supply goods from wholesale shops. Jumbotail was founded by Ashish and Karthik  | Jumbotail Business Model

Since the start of the 2020 lockdown, there has been a growth in the online market and the market scenario has changed. Every shop service is now online and Blinkit is one of them. 

During the Covid-19 pandemic, it grew rapidly to meet the needs of people and established itself across India. 

Company Details

City: Gurgaon
Founders: Albinder Dhindsa, Saurabh Kumar
Founded: 2013
Industries: Delivery, E-Commerce, E-Commerce Platforms, Grocery, Retail
Number of employees: 1001-5000
Revenue: Rs 236 Cr (FY22)
Funding amount: $662,398,135
Official Website: blinkit.com

The wide market for groceries and other items in India sees Blinkit as a potential for growth.

Why do we need online grocery?

As technology, people are becoming more active online. After the Covid-19 pandemic, many people started working from home, leading to a preference for online shopping instead of physical shopping. Blinkit saw this as an opportunity and started their business.

Grofers Startup Story

Grofers was founded in 2013 by Albinder Dhindsa as CEO and Saurabh Kumar as COO. 

In the beginning, the business model was different, but it evolved to meet the needs of the customers. Learn More Doodhwala Startup Story Initially, they partnered with vendors and pharmacies, working as a logistics provider to fulfill orders.

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Their target audience was busy working people and students who had limited time. Although this resulted in a high burn rate, it was well received by customers.

Credit: digital Odd

So what were the 3 Reason of this Business Model ?

As the prices were high from the shops and they also needed to give the payments to the delivery partner so alot of money was burning.

Grofers faced competition from companies like Big Basket, which was one of the top businesses in the market. 

Grofers Business Model

One of the challenges for Grofers was that customers were unaware of the quality of the products as they were directly delivered from the shop to the customer, leading to issues with packaging and quality.

The founders focused on addressing these shortcomings. They changed the business model by adding inventory storage, ensuring that goods were stored at their facility. 

They also started monitoring the supply chain from farmers to vendors to maintain product quality. By introducing new offers, they attracted customers from lower and lower-middle-class segments, which proved to be a turning point for the company. 

Learn More Delhivery Business Model

The new business model has proven to be very beneficial for Grofers, as it saves time and provides a better customer experience. 
By delivering from their own inventory, which holds only quality products, they can fulfill orders quickly and accurately according to customer needs.
The company experienced negative reviews when they expanded too quickly, the implementation of the new business model led to positive reviews and attracted new investors.

Grofers makes a profit of 8-15% by purchasing fresh items from vendors and selling them. They also focus on regional brands to establish a strong revenue system. 

Credit: Aditya Saini

The company is headquartered in Gurgaon and has received 600 million in funding to date, with a growing number of employees. 

The company’s valuation has also increased, attracting investment from international investors.

To further boost their business, Grofers launched a new campaign called “Smart Bachat,” which offers subscribers access to exclusive deals and discounts. 

Read More Startup Secrets Of Razorpay

The campaign was a huge success, attracting more than 5 lakh subscribers.

Grofers Founder and Team

Albinder Dhindsa and Saurabh Kumar launched Grofers in 2013. Dhindsa is the CEO of the organization, while Kumar is the Chief Technology Officer. 

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Grofers Founders – Saurabh Kumar (Left) and Albinder Dhindsa

Grofers’ company headquarters are in Gurugram, India.

Grofers Logo and Tagline 

The new name for Grofers, ‘Lets Blink it’ or #letsblinkit, reflects the company’s goal of providing instant grocery delivery, like the blink of an eye. The brand’s slogan reflects this.

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Grofers Competitors

Some of its main competitors in the Indian market are BigBasket, Amazon Pantry, Flipkart Supermart, JioMart, DMart Ready, Spencers, Nature’s Basket, Reliance Fresh Direct, Licious, and Dunzo.

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  • BigBasket : BigBasket is an Indian online grocery delivery platform that offers a wide range of products including fresh fruits and vegetables, grocery items, personal care items, and household goods. It was founded in 2011 and is headquartered in Bangalore, India. 
  • Amazon Pantry : Amazon Pantry is a service offered by Amazon India that allows customers to purchase and receive household items, personal care products, and other non-perishable items. It is part of Amazon’s wider online shopping platform and provides customers with a convenient way to purchase and receive their groceries without leaving their homes.
  • Flipkart Supermart : Flipkart Supermart is an online grocery delivery platform offered by Indian e-commerce giant Flipkart. It offers a wide range of products including fresh fruits and vegetables, grocery items, personal care products, and household goods.
  • JioMart : JioMart is an Indian e-commerce platform, headquartered in Navi Mumbai, Maharashtra, that was started as a joint venture between Reliance Retail and Jio Platforms. It initially focused on online grocery sales, but has since expanded into other product categories such as fashion, home essentials, and lifestyle products.
  • DMart Ready : DMart is now available as DMart Ready. Order groceries, basics, and daily home necessities from a DMart shop.
  • LiciousToday, after delivering more than 2 million orders per month, licious became the first P2C Company to attain Unicorn Status. | Hidden Startup Secrets of Licious
  • Dunzo : Dunzo is an on-demand delivery service in India that provides quick and efficient delivery of a wide range of items with minimal delivery fees.

Grofers Merger and Acquisition

Grofers has made several mergers and acquisitions over the years as part of its growth strategy, including the acquisition of MyGreenBox (a B2B grocery delivery service) in 2015, TownRush (a hyperlocal delivery platform) in 2016, and Spoonjoy (a meal delivery start-up) in 2019.

What is blinkit?

Blinkit (ex-Grofers) was founded in 2013 by Albinder Dhindsa as CEO and Saurabh Kumar as COO.

Why is my Blinkit login not working?

If you’re having trouble logging into your Blink account, the message you provided could be helpful.

  • Here’s a summary of the key points from that message: 
  • The most common reason for login issues is incorrect email or password. 
  • If you’re on a device that uses VPN, try disconnecting the VPN before logging in. 
  • Double-check your internet connection to ensure you have a stable and strong connection.

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