Hidden Startup Secrets Of Unacademy | Unacademy Business Model

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Hidden Startup Secrets Of Unacademy | Unacademy Business Model

Hello friends, my name is krishna, has it ever happened with you when you do not get motivation, inspiration to do something? Or you are not getting any good idea to execute? 

And got the idea and do not understand what to do and how to execute, you have executed the idea. But, your product is not using, you are not able to do marketing well.

Or you have scaled but, you are not making money yet? And you are earning a lot of money but, you are not able to raise more funding.

If you are in all these problems, then you can solve all these problems with this unacademy business model post.

In the journey of this business case study, I will tell you short and simple, in which you will understand that in 5 years, unacademy which has reached a valuation of more than $500 million with the help of youtube.

Along with this, which problem was faced by unacademy, how they handle the problem, I will tell you all this on this post.

I have a humble request to all of you if you like this post then please share this post on twitter,instagram,facebook, etc..

Company Details

City: Bengaluru
Founders: Gaurav Munjal, Hemesh Singh, Roman Saini, Sachin Gupta
Founded: 2015
Industries: E-Learning, EdTech, Education, Training
Number of employees: 251-500
Revenue: INR 596.7 Cr(FY22)
Official Website: unacademy.com

First of all, we all have to know that from where the founder of unacademy got such a great idea.

Unacademy Business Model

In 2010’s gaurav munjal who was the co-founder of unacademy, at that time he was in college and doing engineering in computer science like most of the indian from mumbai.

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So this day was 31 december 2010 

Since its inception, the firm has grown dramatically, with over 10,000 educators and over 13 million users. 

Unacademy Co-Founder and CTO Hemesh Singh happily announced that the company has reached 750,000 active premium customers. 

As of April 28, 2022, its active users have surpassed 800,000, according to Gaurav Munjal.

According to Unacademy COO Vivek Sinha’s tweet dated September 9, 2021, it has already reported about reaching the milestone of 650,000 active users on its website.

Unacademy has several platforms, including Unacademy Plus, as well as additional assets such as Chamomile Tea with Toppers and Wifistudy.

It is the largest provider of instructional content, with almost 110 million views every month from The Solutionists, Unacademy JEE, and Unacademy Studios.

Unacademy Industry

The kindergarten to 12th grade market was assessed to be worth $1.16 billion, while the skill development market is estimated to be worth or less $500 million.

In 2020, the Indian edtech Market was estimated to be worth $2.8 billion. This is expected to alter dramatically by 2025, so when Edtech Sector is expected to be worth $10.4 billion. Learn More Hidden Startup Secrets Of Classplus

Unacademy Team 

Gaurav Munjal, Roman Saini, and Hemesh Singh launched Unacademy.

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Unacademy Founder- Gaurav Munjal, Roman Saini, and Hemesh Singh

Though Gaurav Munjal and Dheeraj Meena launched an instructional channel on YouTube with the same name in 2010, the firm was legally established as Unacademy in Bengaluru in 2015.

Unacademy Logo And Tagline

The title Unacademy [Un (Not) – Academy] indicates that this learning platform varies from traditional ways of education, as opposed to an institution or academy that is open to everybody. 

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The company’s tagline is “India’s largest learning platform.”

Unacademy Educators

In its special “Legends on Unacademy” project, Unacademy imposes life lessons and motivating speeches with prominent educators. Famous cricketers Brian Lara, Brett Lee, and Jonty Rhodes served as instructors in the inaugural edition, discussing their obstacles and accomplishments. 

The second installment of “Legends on Unacademy” included Congress MP Shashi Tharoor, India’s first female IPS officer Kiran Bedi, and celebrity couple Virat Kohli & Anushka Sharma. 

Aside from that, all of the instructors are highly skilled, having prior proficiency and in-depth erudition.

Unacademy Learning Centres

According to news dated May 19, 2022, Unacademy CEO Gaurav Munjal revealed Unacademy’s plans to create Learning Centres, which would begin in Kota, Rajasthan. 

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Unacademy also intends to establish national scholarships/admission examinations in order to enroll students and award them with scholarships, similar to FIITJEE, Aakash Institute, and others. 

More cities where the service is scheduled to begin include Jaipur, Chandigarh, Bangalore, Delhi NCR, Patna, Pune, and Ahmedabad. Unacademy intends to enroll up to 15K students in its Learning Centres across NEET, JEE, and Foundation Courses.

Unacademy has employed 30 educators for its Kota center as of June 14, 2022, all of whom previously worked at Allen.

According to sources, the business has also said that it has established its first two Unacademy centers in Kota on June 14, 2022. These centers will operate in a hybrid style, with offline lessons held a few days each week.

The first Unacademy Learning Centre will be built up in an 18K sq ft area, with programs taught by educators. Learn More Hidden Startup Secrets Of upGrad

The edtech Startup has already established centers for NEET-UG, IIT JEE, and Foundation (Classes 9 and 10) categories, with the first batch starting on June 16, 2022.

Unacademy Revenue

This Edtech business raised $110 million by General Atlantic & Facebook and obtained a post-money value of $510 million, which was a significant increase for the company, which had previously received funding from Sequoia Capital India and Steadview Capital. 

In recent years, the firm has also received funding from SoftBank Vision Fund, Dragoneer Investment Group, Tiger Global Management, and Temasek Holdings.

Unacademy Revenue Breakdown

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Unacademy Marketing Campaigns

On May 5, 2022, Unacademy started their “Meri Pehli Academy” campaign, which honors femininity before to Mother’s Day.

Unacademy formerly collaborated with Indian cricket great Sachin Tendulkar. On March 2, 2021, the Gaurav Munjal-led team released an advertisement campaign portraying the master blaster, the failures, and eventual victory.

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Unacademy is known for its IPL advertisements, which are shown in the commentary box. “Mauke pe Chauka,” “Kya Hum Live Hai,” and “What a Wonderful Advert” are examples of campaigns.

It had earlier launched its first ATL campaign, “Let’s Crack it,” in November 2019.

Unacademy Funding

Unacademy has been valued at $3.44 billion following the latest Series H funding round headed by Temasek, Softbank, Tiger Global, and other investors on August 1, 2021, in which the business collected $440 million.

In May 2016, Unacademy received a $500K startup investment from Blume Ventures. The most recent grant was received on 1 Aug, 2021.

Business and Revenue Model

Unacademy operates on both B2B and B2C business models, with paid subscriptions being the company’s primary source of revenue!

Unacademy’s primary income model is Freemium. The firm provides a variety of free services, which the public can continue to use. However, if consumers want additional high-quality information, they will have to pay a little amount.

Latest:- Hidden Edtech Startup Secrets

Unacademy Plus, Relevel, Graphy, Youtube channels, In-app purchases, Learning Resources And Unacademy Store through this all ways unacademy generate their Revenue. 

The company will begin with Unacademy Stores as in Delhi NCR region. The Unacademy Store offers an experience zone with a variety of devices running Unacademy’s material on display.

Unacademy Competitors

Unacademy’s major competitors are:


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Toppr

Toppr, founded in 2013 by Zishan Hayath & Hemanth Goteti, provides a tailored learning medium for numerous school boards & competitive examinations. 

It was bought out by a business run by Byju Raveendran for around $150 million. Growwithmarkets was the first website to report on the progress of Byju’s acquisition of Toppr.

Byju’s

Byju’s (stylised as BYJU’S) is an Indian multinational educational technology company, headquartered in Bangalore, Karnataka, India.

It was founded in 2011 by Byju Raveendran and Divya Gokulnath. As of March 2022, Byju’s is valued at US$22 billion and the company claims to have over 115 million registered students.

Along with this, if you want to know the Hidden Startup Secrets Of  ClassPlus, then click on the link given below.

Hidden Startup Secrets Of Classplus


Khan Academy

Sal Khan. Sal Khan is the founder and CEO of Khan Academy, a nonprofit with the mission of providing a free, world-class education for anyone, anywhere. He is also the founder of Schoolhouse.

Vedantu

Vedantu is an e-learning company that features an online platform that features real-time personalized learning. It provides a software platform connects tutors and student which provides real-time one to one teaching to students online.

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