Suryakumar Yadav joins GlobalBees Brands-backed UrbanGabru as a brand ambassador.

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Suryakumar Yadav joins GlobalBees Brands-backed UrbanGabru as a brand ambassador.

UrbanGabru, a men’s grooming company owned by GlobalBees Brands Pvt Ltd, had also named cricket player Suryakumar Yadav just like its unique brand ambassador. Yadav will serve as an ambassador for the company’s grooming line.

“I am delighted to collaborate to them, a brand that is breaking stereotypes,” Yadav said.

I believe it is critical that everyone feel secure about themselves, and self-grooming is an important part of that. I’m looking forward to collaborating with them to promote self-grooming through their product line.

“Today Suryakumar Yadav is a household name and is a testament to choosing a suitable hard work, incredible batting style, and positive mindset,” said Hemant Raulo, founder of the D2C company.

Such characteristics seem to be equated with us because our products are designed for Indian men. We have been delighted to also have Suryakumar Yadav as with us grooming brand ambassador.

We are self – assured that this collaboration will increase consumer love for with us brand and assist us become a cultural icon in men’s grooming and give the individual. The company is part of GlobalBees, which aggregates and invests in e-commerce brands. Its portfolio includes startups such as Healthyhey (dietary supplements maker), Rey Naturals (hair care products brand), and Intellilens (eyewear brand).

Its portfolio also includes Yellow Chimes, a fashion jewelry company, Absorbia, a home-care brand, and Prolixr.

According to a study by Unicommerce, an incorporated operating system as a service platform for post-purchase customer engagement, and retail consultancy Wazir Advisors, internet-first or direct-to-consumer (D2C) brand names are driving growth in India’s e-tailing space with a robust 45% annual growth rate ( cagr and have the potential to reach $70 billion within the next few years.

According to the initial edition of India’s Retail and E-commerce Patterns Report for FY22, the country’s online shopping market is expected to expand at a 32% annual rate, with a potential value of $225 billion.

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